Wang, Shuang, Xiang, Linjing, Xing, Fei (2013), Green food development in China: focus on the east, Kristianstad University, School of Health and Society. 35 p.
The purpose of the dissertation is to research how to promote green food consumption in eastern China. The research draws attention to certain main factors affecting green food consumption which are income and education levels and ages. According to the questionnaire and data analysis, we find income levels and price of green food do not have great influence on green food consumption, while ages and education levels have.Based on the results, there are perspectives to promote green food consumption. For consumers, the direct way is to increase their awareness of environmental protection and food health. For producers, they should ensure quality of food with diversity. For governments, it is important to strengthen supervision of producers and support consumers’ buying behavior.It is recommended:
That consumers could get information from TV programs, radios and so on. Advertising aims at attracting target consumers.
That public organizations should cooperate with producers in holding some public benefit activities.
That governments monitor producers to explain the production process.
