Wanqiu Guan, Haoyu Gao, Mingmin Yang and al (2014), Analyzing user behavior of the micro-blogging website Sina Weibo during hot social events.
The spread and resonance of users’ opinions on Sina Weibo, the most popular micro-blogging website in China, are tremendously influential, having significantly affected the processes of many real-world hot social events. We select 21 hot events that were widely discussed on Sina Weibo in 2011, and do some statistical analyses. Our main findings are that (i) male users are more likely to be involved, (ii) messages that contain pictures and those posted by verified users are more likely to be reposted, while those with URLs are less likely, (iii) the gender factor, for most events, presents no significant difference in reposting likelihood.
Published Physica A: Statistical Mechanics and its Applications Volume 395, 1 February 2014, p.340–351, Science Direct (Restricted access).
Open access: Submitted on 14 Apr 2013 (v1), last revised 24 Oct 2013 (this version, v4) arXiv:1304.3898 [cs.SI]
Source: Teaser for Weibo today, a weekly show spotlighting trending topics from China’s social networks in English https://www.youtube.com/user/weibotoday March 2012