Nathalie Lazaric, Jun Jin, Ali Douai, Cecile Ayerbe (2014). Role of users in the developing
eco-innovation: comparative case research in China and France. Economies et societes,
developpement, croissance et progrès – Presses de l’ISMEA – Paris, Serie Dynamique
technologique et Organisation (N 3), pp.455-476.
This article proposes a model of eco-innovation that emphasizes the role of users and regulation in the development and diffusion of eco-innovationproducts, by comparing the diffusion of two e-bike companies, CEP and Lvyan, from China and France.These cases show that diffusion of eco-innovation in China and France is strongly linked to the institutional context and specific consumer needs, highlighting the importance of involving users in the development and diffusion of eco-innovation in order to satisfy market demand, and increase profit and competitiveness in niche markets. It also shows that, to achieve a comprehensive picture, institutions and policy makers should adopt a coevolutionary approach to regulation that includes consideration of technology, uses and practices.The case of CEP reveals that regulation appropriate to the market fosterscompanies‟eco-innovation;compared to the case of Lvyan which shows that irrelevant regulation can become a barrier to the diffusion of eco-innovations such as the e-bikes.The superior„ snob effects‟ of the French market are discussed and compared with the„ bandwagons effects‟ noted in the Chinese market.
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